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Adapt Industry Strategies Without Harming Your Business

Raul Mata

Published on: 26/05/2026

Learn how to adapt tourism industry strategies without copying blindly or damaging your travel agency’s positioning.

12 problems of the tourism entrepreneur

What She Discovered When She Looked at Her Numbers for the First Time

Raul Mata

Published on: 22/05/2026

An Entrepreneur of the Day story about metrics, clarity, and the moment an entrepreneur stops managing her agency by intuition.

Entrepreneur of the day

Avoid Repetitive Mistakes and Improve Results in Your Agency

Raul Mata

Published on: 19/05/2026

Learn how to avoid repeated mistakes in your travel agency and improve results through review, analysis and adjustment.

12 problems of the tourism entrepreneur

The Client That Made Him Rethink Everything

Raul Mata

Published on: 15/05/2026

An Entrepreneur of the Day story about limits, client selection, and the lesson that not every opportunity adds to the growth of an agency.

Entrepreneur of the day

Define an Ideal Client in Tourism and Improve Conversion

Raul Mata

Published on: 12/05/2026

Defining an ideal client helps travel agencies improve their message, acquisition and sales conversion.

12 problems of the tourism entrepreneur

The Call That Had Nothing to Do With Sales

Raúl Mata

Published on: 08/05/2026

An Entrepreneur of the Day story about exhaustion, dependence on the owner, and the moment an entrepreneur understands that she needs a system before more sales.

Entrepreneur of the day

International community of tourism entrepeneurs

Club X12 is an international community of tourism entrepreneurs and business owners who use technology, artificial intelligence, and digital marketing to build and scale profitable businesses.